Email this article Being Lucky. Transmedia and Co-Creation Practices in Music Video-Clips
Abstract
In this paper we will deal with music related co-creation practices from the perspective of transmedia literacies. We will take as a case example “Evolution of Get Lucky”, a collective experiment by musician PV Nova, that consisted in taking one of the most popular pop songs of 2013, Daft Punk’s Get Lucky, re-interpreting it through the conventions of different musical decades and inviting users to playfully build the pieces of a participatory music video. “Evolution of Get Lucky” is a perfect opportunity to reflect on transmedia literacies, as well as on appropriations of popular culture, the social shaping of music memory and the notion of nostalgia. Our approach to the case study will be informed by our previous work on participatory culture and co-creation practices.
Keywords
Full Text:
PDFReferences
Benkler, Yochai. 2011. “Networks of Power, Degrees of Freedom.” International Journal of Communication 5: 721-755.
Bull, Michael. 2007. Bergson’s iPod? The Cognitive Management of Everyday Life’. Sound Moves: iPod Culture and Urban Experience. London: Routledge.
Hellekson, Karen, and Kristina Busse. 2006. Fan Fiction and Fan Communities in the Age of the Internet. Jefferson, North Carolina: McFarland.
Bustinza, Oscar F. et al. 2013. “Music business models and piracy.” Industrial Management and Data Systems, 113: 4-22.
Cartwright, Phillip. A., Ekaterina Besson, and Laurent Maubisson, 2013. “Nostalgia and technology innovation driving retro music consumption.” European Journal of Innovation Management, 16(4): 5.
Denzin, Norman K. 1991. Images of postmodern society: Social theory and contemporary cinema. Vol. 11. London: Sage.
Diaz, Angel. 2013. Dígitos que sueñan con pureza analógica. Fans del sonido ante las nuevas técnicas de producción musical. Unpublished working paper. Barcelona: Internet Interdisciplinary Institute.
Guffey, Elisabeth. 2006. Retro: The Culture of Revival. London: Reaktion Books,.
Jakobson, Erik. 2010. “Music remix in the classroom.” In DIY media: creating, sharing and learning with new technologies, edited by Nobel, M. and Lankshear, C. New York: Peter Lang Publishing.
Jameson, Fredrick. 1990. Postmodernism, or, the Cultural Logic of Late Capitalism. Durham: Duke University Press.
Karaganis, Joe. 2011. “Rethinking media piracy.” In Media piracy in emerging economies, edited by Karaganis, J. New York: The Social Science Research Council.
Lessig, Laurence. 2005. Por una cultura libre: cómo los grandes grupos de comunicación utilizan la tecnología y la ley para clausurar la cultura y controlar la creatividad. Barcelona: Traficantes de sueños.
Magaudda, Paolo. 2011. “When materiality ‘bites back’: digital music consumption practices in the age of dematerialization.” Journal of Consumer Culture 11 (1): 15-36.
Manovich, Lev. 2005. Remix and remixability. Rhizome. Retrieved from www.rhizome.org/discuss/view/19303.
Reynolds, Simon. 2011. Retromania: Pop-rock Culture’s Addiction to its Own Past. London: Faber&Faber.
Roig, Antoni, Gemma San Cornelio, Elisenda Ardèvol, and Jordi Sánchez-Navarro. 2013. “«The fruits of my own labour»: A case study on clashing models of co-creativity in the new media landscape.” International Journal of Cultural Studies 17 (6): 637-653.
Roig, Antoni, Jordi Sánchez-Navarro, and Talia Leibovitz. 2012. “¡Esta película la hacemos entre todos! Crowdsourcing and crowdfunding como prácticas colaborativas en la producción audiovisual contemporánea.” Revista Icono14 10 (1), http://www.icono14.net. Retrieved in February, 2012.
Roig, Antoni. 2013. Participatory filmmaking as media practice. International Journal of Communication. Los Angeles: University of Southern California.
Rushton, Katherine. 2013. “Music industry stages a comeback as returns to growth for first time since 1999.” The Telegraph, 26 Feb 2013. http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/9894851/Music-industry-stages-a-comeback-as-returns-to-growth-for-first-time-since-1999.html.
San Cornelio, Gemma, and Edgar Gómez Cruz. 2014. “Co-creation and Participation as a Means of Innovation in New Media: An Analysis of Creativity in the Photographic Field.” International Journal of Communication 8: 1-20.
Tieste, Stefanie. 2009. “The canon revisited: a chance to meet old friends (or enemies) and to make new ones”. XXVIII Le Giornate del Cinema Muto. Collegium Papers. Pordenone: Cineteca del Fruili. http://www.cinetecadelfriuli.org/gcm/allegati/Collegium_Papers_2009.pdf#page=102.
DOI: https://doi.org/10.7358/ijtl-2015-001-sanc
International Journal of Transmedia Literacy (IJTL)
Registered by Tribunale di Milano (22/10/2014 n. 328)
Online ISSN 2465-2261 - Print ISSN 2465-227X
Editor in Chief: Matteo Ciastellardi
Managing Editor: Giovanna Di Rosario
Managing Committee: Matteo Andreozzi, Stefano Calzati, Ugo Eccli, Cristina Miranda de Almeida.
Board Committee: Alan Albarran (University of North Texas, United States), Rogério Barbosa Da Silva (Universidade Federal de Minas Gerais, Brazil), Giovanni Baule (Politecnico di Milano, Italy), Laura Borràs Castanyer (Universitat de Barcelona, Spain), Derrick de Kerckhove (Politecnico di Milano, Italy), Henry Jenkins (University of Southern California, United States), Marsha Kinder (University of Southern California, United States), Raine Koskimaa (University of Jyväskylä, Finland), George Landow (Brown University, United States), Paul Levinson (Fordham University, United States), Asún López-Varela (Universidad Complutense, Spain), Lev Manovich (City University of New York, United States), Nick Montfort (Massachusetts Institute of Technology, United States), Marcos Novak (UCLA - University of California, Los Angeles, United States), Massimo Parodi (Università degli Studi di Milano, Italy), Bruce W. Powe (York University, Canada), Kate Pullinger (Bath Spa University, United Kingdom), Marie-Laure Ryan (Indipendent Scholar), Alexandra Saemmer (Université Paris 8, France), Carlos Scolari (Universitat Pompeu Fabra, Spain), Susana Tosca (IT University of Copenhagen, Denmark), Alessandro Zinna (Université Toulouse II, France)
© 2001 LED Edizioni Universitarie di Lettere Economia Diritto